Nathalie Croquet is a French fashion and beauty stylist and journalist, and has been in this industry for 30 years, acting as a photo editor for the likes of Biba and Jean Paul Gaultier. Croquet is widely known for her spoofs of fashion ads, almost making a mockery of the designers original work and questioning what is the beauty and fashion ideal, while also dealing with the issues going on today with the standards of beauty for women. For her series called ‘Spoof’, photographed by Daniel Schweizer, she would replicate a high fashion shoot right down to the lighting, make-up, positions and clothes but instead of using a high fashion model, she would step in their place.
I personally really enjoy these series of images, I think they’re a good way of showing people that you don’t have to look a certain way in order to sell products. One of my favourites of the series is the Givenchy fashion ad as I think it could still pass as a fashion advert but for maybe more mature women. That’s the kind of vibe I get from this whole series, it’s catering fashion adverts and converting them to be suitable for mature/everyday women, which isn’t a bad thing, as it still gets the message across that you don’t have to look like a high fashion model to be beautiful and look like you’re actually meant to be there. Also I guess the other message you get from these images is that if you was wear or posing the way these models are, you’d look very out of place in a normal everyday setting, which also links to the whole idea of the campaign of that you are beautiful without being a model.
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